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Influence

By Robert B. Cialdini ,

Book cover of Influence: The Psychology of Persuasion
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How to Win Friends and Influence People

By Dale Carnegie ,

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Predictably Irrational

By Dan Ariely ,

Book cover of Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Building a Storybrand

By Donald Miller ,

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen

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Made to Stick

By Chip Heath , Dan Heath ,

Book cover of Made to Stick: Why Some Ideas Survive and Others Die
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The Attention Merchants

By Tim Wu ,

Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads

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Everybody Writes

By Ann Handley ,

Book cover of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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The Tipping Point

By Malcolm Gladwell ,

Book cover of The Tipping Point: How Little Things Can Make a Big Difference

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Contagious

By Jonan Berger ,

Book cover of Contagious: Why Things Catch On
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The Practice

By Seth Godin ,

Book cover of The Practice: Shipping Creative Work

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Positioning

By Al Ries , Jack Trout ,

Book cover of Positioning: The Battle for Your Mind
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This Is Marketing

By Seth Godin ,

Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See
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Breakthrough Advertising

By Eugene M. Schwartz ,

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Why We Buy

By Paco Underhill ,

Book cover of Why We Buy: The Science of Shopping

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Hit Makers

By Derek Thompson ,

Book cover of Hit Makers: How to Succeed in an Age of Distraction
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Storyworthy

By Matthew Dicks ,

Book cover of Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
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Trust Me, I'm Lying

By Ryan Holiday ,

Book cover of Trust Me, I'm Lying: Confessions of a Media Manipulator
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Food Politics

By Marion Nestle ,

Book cover of Food Politics: How the Food Industry Influences Nutrition and Health
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Alchemy

By Rory Sutherland ,

Book cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Launch

By Jeff Walker ,

Book cover of Launch: How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

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Purple Cow

By Seth Godin ,

Book cover of Purple Cow: Transform Your Business by Being Remarkable
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Revenge of the Tipping Point

By Malcolm Gladwell ,

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The Violinist's Thumb

By Sam Kean ,

Book cover of The Violinist's Thumb: And Other Lost Tales Of Love, War, And Genius, As Written By Our Genetic Code
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Blue Ocean Strategy

By W. Chan Kim , Renée Mauborgne ,

Book cover of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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They Ask, You Answer

By Marcus Sheridan ,

Book cover of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
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Expert Secrets

By Russell Brunson ,

Book cover of Expert Secrets: The Underground Playbook for Converting Your Online Visitors Into Lifelong Customers
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Ogilvy on Advertising

By David Ogilvy ,

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The Brand Gap

By Marty Neumeier ,

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Obviously Awesome

By April Dunford ,

Book cover of Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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The 22 Immutable Laws of Branding

By Al Ries , Laura Ries ,

Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

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Million Dollar Consulting

By Alan Weiss ,

Book cover of Million Dollar Consulting: The Professional's Guide to Growing a Practice
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Unleashing the Ideavirus

By Seth Godin ,

Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You
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Find Your Red Thread

By Tamsen Webster ,

Book cover of Find Your Red Thread: Make Your Big Ideas Irresistible
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Dealers of Lightning

By Michael A. Hiltzik ,

Book cover of Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age
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Duct Tape Marketing The World's Most Practical Small Business Marketing Guide

By John Jantsch ,

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Guerrilla Marketing

By Jay Conrad Levinson ,

Book cover of Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Stories That Stick

By Kindra Hall ,

Book cover of Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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Influencer

By Brittany Hennessy ,

Book cover of Influencer: Building Your Personal Brand in the Age of Social Media
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BookBub Ads Expert

By David Gaughran ,

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The Catalyst

By Jonah Berger ,

Book cover of The Catalyst: How to Change Anyone's Mind
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Crossing the Chasm

By Geoffrey A. Moore ,

Book cover of Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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Creating Superfans

By Brittany Hodak ,

Book cover of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
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I'll Be Back

By Shep Hyken ,

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Never Lose a Customer Again

By Joey Coleman ,

Book cover of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
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Using Semiotics in Marketing

By Rachel Lawes ,

Book cover of Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
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Diffusion of Innovations

By Everett M. Rogers ,

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A Beautiful Constraint

By Adam Morgan , Mark Barden ,

Book cover of A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business
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The 1-Page Marketing Plan

By Allan Dib ,

Book cover of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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Rich Dad, Poor Dad

By Robert T. Kiyosaki ,

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The $12 Million Stuffed Shark

By Don Thompson ,

Book cover of The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
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The Challenger Sale

By Matthew Dixon , Brent Adamson ,

Book cover of The Challenger Sale: Taking Control of the Customer Conversation
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The New Strategic Selling

By Robert B. Miller , Stephen E. Heiman , Tad Tuleja

Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Alchemy

By Rory Sutherland ,

Book cover of Alchemy: The Surprising Power of Ideas That Don't Make Sense
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Content Chemistry

By Andy Crestodina ,

Book cover of Content Chemistry: The Illustrated Handbook for Content Marketing
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The Content Fuel Framework

By Melanie Deziel ,

Book cover of The Content Fuel Framework: How to Generate Unlimited Story Ideas
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Cumulative Advantage

By Mark W. Schaefer ,

Book cover of Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
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The Experience Economy

By B Joseph Pine II , James H Gilmore ,

Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money
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The Travels of a T-Shirt in the Global Economy

By Pietra Rivoli ,

Book cover of The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
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Consumer Behavior

By Maria Cronley , Thomas Cline , Frank R. Kardes

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Badass

By Kathy Sierra ,

Book cover of Badass: Making Users Awesome
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The Enrollment Effect

By Tyler J. Watson ,

Book cover of The Enrollment Effect: Form Lasting Relationships Live Your Ideal Lifestyle Impact the World
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My Adventures in Marketing

By Philip Kotler ,

Book cover of My Adventures in Marketing: The Autobiography of Philip Kotler
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The Big Red Fez

By Seth Godin ,

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Who Do You Want Your Customers to Become?

By Michael Schrage ,

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Decoding the New Consumer Mind

By Kit Yarrow ,

Book cover of Decoding the New Consumer Mind: How and Why We Shop and Buy
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Fanocracy

By David Meerman Scott , Reiko Scott ,

Book cover of Fanocracy: Turning Fans Into Customers and Customers Into Fans
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Story Driven

By Bernadette Jiwa ,

Book cover of Story Driven: You don't need to compete when you know who you are
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Traction

By Gabriel Weinberg ,

Book cover of Traction: How Any Startup Can Achieve Explosive Customer Growth
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Talk Triggers

By Jay Baer , Daniel Lemin ,

Book cover of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
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Fizz

By Ted Wright ,

Book cover of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
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Brand Hijack

By Alex Wipperfürth ,

Book cover of Brand Hijack: Marketing Without Marketing
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Book cover of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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The Anatomy of Buzz

By Emanuel Rosen ,

Book cover of The Anatomy of Buzz: How to Create Word of Mouth Marketing
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Playing with History

By Molly Rosner ,

Book cover of Playing with History: American Identities and Children's Consumer Culture
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The Complete Idiot's Guide to Cashing in On Your Inventions

By Richard C. Levy ,

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Frenemies

By Ken Auletta ,

Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
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Tested Advertising Methods

By John Caples ,

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Aaker on Branding

By David Aaker ,

Book cover of Aaker on Branding: 20 Principles That Drive Success
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The Art of Choosing

By Sheena Iyengar ,

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Book cover of Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
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Be Your Own Brand

By David McNally , Karl D. Speak ,

Book cover of Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
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How Clients Buy

By Tom McMakin , Doug Fletcher ,

Book cover of How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
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Book Title Generator

By Scott Lorenz ,

Book cover of Book Title Generator: A Proven System in Naming Your Book
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How to Market a Book

By Ricardo Fayet ,

Book cover of How to Market a Book
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Online Marketing for Busy Authors

By Fauzia Burke ,

Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide
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Permission Marketing

By Seth Godin ,

Book cover of Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
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Sell Your Book Like Wildfire

By Rob Eagar ,

Book cover of Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity
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Your Business, Your Book

By Ginny Carter ,

Book cover of Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight
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The Contagious Commandments

By Paul Kemp-Robertson , Chris Barth ,

Book cover of The Contagious Commandments: Ten Steps to Brand Bravery
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The 60-Second Sales Hook

By Kevin Rogers ,

Book cover of The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story
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My Life in Advertising

By Claude Hopkins ,

Book cover of My Life in Advertising
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Gap Selling

By Keenan ,

Book cover of Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
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How to Write Sales Letters That Sell

By Drayton Bird ,

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Captivology

By Ben Parr ,

Book cover of Captivology: The Science of Capturing People's Attention
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PyroMarketing

By Greg Stielstra ,

Book cover of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
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Let's Get Visible

By David Gaughran ,

Book cover of Let's Get Visible: How To Get Noticed And Sell More Books
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Book Funnels & Amazon Ads

By Alex Strathdee , Gabi Youssef , Josh Navarro

Book cover of Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business
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Marketing 5.0

By Philip Kotler , Hermawan Kartajaya , Iwan Setiawan

Book cover of Marketing 5.0: Technology for Humanity
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Marketing Rebellion

By Mark W. Schaefer ,

Book cover of Marketing Rebellion: The Most Human Company Wins