Book description
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of…
Why read it?
1 author picked Be Your Own Brand as one of their favorite books. Why do they recommend it?
I am a person branding coach. I help people build their person (aka individual) brands. I know that the single most potent asset of every entrepreneur is their person brand. The more distinctive this is, and the more convincingly the person communicates it, the better for them and their business. Your person brand signals who you are, what you do, your core values, and why someone should work with you, instead of with someone else. David McNally and Karl Speak examine this concept threadbare and, in simple language, explain how you can build your brand as an individual.
From Ganesh's list on the essentials of entrepreneurship.
If you love Be Your Own Brand...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like Be Your Own Brand?
Our community of 12,000+ authors has personally recommended 100 books like Be Your Own Brand.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,366
readers submitted
so far, will you?
📚 If you like Be Your Own Brand, you might also like...
Deadly Revenge
Deputy Jenna Hart has only been working in her sleepy hometown of Pearl Springs for seven months when city officials begin to be targeted by a killer. Twenty years ago, the construction of a dam caused people to lose their land to eminent domain. That wound has not healed with…
The Duty of Memory
Separating the true stories from the myths, The Duty of Memory provides a deeper understanding of the diverse motivations that drove ordinary people to join an underground network of French Resistants despite terrible odds and horrifying consequences.
This book takes the reader inside the true story of men and women…
