Why read Be Your Own Brand?

Book cover of Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

Book description

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of…

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Why read it?

1 author picked Be Your Own Brand as one of their favorite books. Why do they recommend it?

Ganesh Vancheeswaran

Author

I am a person branding coach. I help people build their person (aka individual) brands. I know that the single most potent asset of every entrepreneur is their person brand. The more distinctive this is, and the more convincingly the person communicates it, the better for them and their business. Your person brand signals who you are, what you do, your core values, and why someone should work with you, instead of with someone else. David McNally and Karl Speak examine this concept threadbare and, in simple language, explain how you can build your brand as an individual.

From Ganesh's list on the essentials of entrepreneurship.