Will I love Blue Ocean Strategy?

This book is great for finding the journey for your organization that will get you out of the red ocean where the sharks will eat you.

The ideas in it will guide you in finding a blue ocean where you can dominate with less work. What’s more, you can sell that to good employees as they all like a journey. It will also demonstrate the competency of management. 

This book provides actionable guidance for those who want to identify and assess new strategic growth opportunities for their companies. I found it especially valuable since my research has highlighted how much groundbreaking intrapreneurial success depends on strong alignment with the broader organization’s strategy.

A basic premise is that red oceans are already filled with lots of competition, and blue oceans offer a broader range of motion to define new categories and establish a sustainable leadership position. Readers will find a powerful framework and tools for those who commit to world-class strategy as they assess where to focus- and how… show more.

This book shares insights into why some strategies are far more effective than others. The authors explain the difference between a “red ocean” strategy and a “blue ocean” strategy. The book is filled with real-world examples of both strategies and the results they produced. I like this book because it is thought-provoking. It helps me think “outside the box”.