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Marketing All Time Best All Time Best Trending New By Book DNA List by Experts

Marketing

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The best marketing books of the 2010s

The books our community loved the most.

2010

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Building a Storybrand: Clarify Your Message So Customers Will Listen
Loved by 12 people

Building a Storybrand

By Donald Miller ,

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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Loved by 8 people

The Attention Merchants

By Tim Wu ,

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Loved by 7 people

Everybody Writes

By Ann Handley ,

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Contagious: Why Things Catch On
Loved by 4 people

Contagious

By Jonan Berger ,

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This Is Marketing: You Can't Be Seen Until You Learn to See
Loved by 3 people

This Is Marketing

By Seth Godin ,

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Hit Makers: How to Succeed in an Age of Distraction
Loved by 3 people

Hit Makers

By Derek Thompson ,

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Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
Loved by 3 people

Storyworthy

By Matthew Dicks ,

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Trust Me, I'm Lying: Confessions of a Media Manipulator
Loved by 3 people

Trust Me, I'm Lying

By Ryan Holiday ,

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Food Politics: How the Food Industry Influences Nutrition and Health
Loved by 3 people

Food Politics

By Marion Nestle ,

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Loved by 3 people

Alchemy

By Rory Sutherland ,

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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Loved by 2 people

They Ask, You Answer

By Marcus Sheridan ,

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Loved by 2 people

Obviously Awesome

By April Dunford ,

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Duct Tape Marketing The World's Most Practical Small Business Marketing Guide
Loved by 2 people

Duct Tape Marketing The World's Most Practical Small Business Marketing Guide

By John Jantsch ,

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Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Loved by 2 people

Stories That Stick

By Kindra Hall ,

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Influencer: Building Your Personal Brand in the Age of Social Media
Loved by 2 people

Influencer

By Brittany Hennessy ,

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Loved by 2 people

Crossing the Chasm

By Geoffrey A. Moore ,

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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days
Loved by 2 people

Never Lose a Customer Again

By Joey Coleman ,

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A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business
Loved by 2 people

A Beautiful Constraint

By Adam Morgan , Mark Barden ,

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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Loved by 2 people

The 1-Page Marketing Plan

By Allan Dib ,

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The Challenger Sale: Taking Control of the Customer Conversation
Loved by 2 people

The Challenger Sale

By Matthew Dixon , Brent Adamson ,

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Alchemy: The Surprising Power of Ideas That Don't Make Sense
Loved by 2 people

Alchemy

By Rory Sutherland ,

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Content Chemistry: The Illustrated Handbook for Content Marketing
Loved by 1 person

Content Chemistry

By Andy Crestodina ,

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The Experience Economy: Competing for Customer Time, Attention, and Money
Loved by 1 person

The Experience Economy

By James H Gilmore , B Joseph Pine II ,

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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Loved by 1 person

The Travels of a T-Shirt in the Global Economy

By Pietra Rivoli ,

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Consumer Behavior
Loved by 1 person

Consumer Behavior

By Maria Cronley , Thomas Cline , Frank R. Kardes

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Badass: Making Users Awesome
Loved by 1 person

Badass

By Kathy Sierra ,

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The Enrollment Effect: Form Lasting Relationships Live Your Ideal Lifestyle Impact the World
Loved by 1 person

The Enrollment Effect

By Tyler J. Watson ,

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The Fundraiser's Guide to Irresistible Communications
Loved by 1 person

The Fundraiser's Guide to Irresistible Communications

By Jeff Brooks ,

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Who Do You Want Your Customers to Become?
Loved by 1 person

Who Do You Want Your Customers to Become?

By Michael Schrage ,

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Decoding the New Consumer Mind: How and Why We Shop and Buy
Loved by 1 person

Decoding the New Consumer Mind

By Kit Yarrow ,

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Story Driven: You don't need to compete when you know who you are
Loved by 1 person

Story Driven

By Bernadette Jiwa ,

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Traction: How Any Startup Can Achieve Explosive Customer Growth
Loved by 1 person

Traction

By Gabriel Weinberg ,

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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Loved by 1 person

Talk Triggers

By Jay Baer , Daniel Lemin ,

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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Loved by 1 person

Fizz

By Ted Wright ,

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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
Loved by 1 person

Brains on Fire

By Robbin Phillips , Greg Cordell , Geno Church , Spike Jones

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Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Loved by 1 person

Frenemies

By Ken Auletta ,

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Aaker on Branding: 20 Principles That Drive Success
Loved by 1 person

Aaker on Branding

By David Aaker ,

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The Art of Choosing
Loved by 1 person

The Art of Choosing

By Sheena Iyengar ,

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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
Loved by 1 person

How Clients Buy

By Tom McMakin , Doug Fletcher ,

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Online Marketing for Busy Authors: A Step-By-Step Guide
Loved by 1 person

Online Marketing for Busy Authors

By Fauzia Burke ,

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Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity
Loved by 1 person

Sell Your Book Like Wildfire

By Rob Eagar ,

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Your Business, Your Book: How to plan, write, and promote the book that puts you in the spotlight
Loved by 1 person

Your Business, Your Book

By Ginny Carter ,

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The Contagious Commandments: Ten Steps to Brand Bravery
Loved by 1 person

The Contagious Commandments

By Paul Kemp-Robertson , Chris Barth ,

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The 60-Second Sales Hook: How to Stand Out and Sell More Using the Power of Your Story
Loved by 1 person

The 60-Second Sales Hook

By Kevin Rogers ,

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Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Loved by 1 person

Gap Selling

By Keenan ,

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Captivology: The Science of Capturing People's Attention
Loved by 1 person

Captivology

By Ben Parr ,

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Let's Get Visible: How To Get Noticed And Sell More Books
Loved by 1 person

Let's Get Visible

By David Gaughran ,

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Marketing Rebellion: The Most Human Company Wins
Loved by 1 person

Marketing Rebellion

By Mark W. Schaefer ,

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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
Loved by 1 person

The Tanning of America

By Steve Stoute ,

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Your Ad Here: The Cool Sell of Guerrilla Marketing
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Your Ad Here

By Michael Serazio ,

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Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Loved by 1 person

Rare Breed

By Sunny Bonnell , Ashleigh Hansberger ,

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Resonate: Present Visual Stories That Transform Audiences
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Resonate

By Nancy Duarte ,

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Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career
Loved by 1 person

Becoming A Digital Marketer

By Gil Gildner , Anya Gildner ,

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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Loved by 1 person

Digital Marketing Strategy

By Simon Kingsnorth ,

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Reengineering Retail: The Future of Selling in a Post-Digital World
Loved by 1 person

Reengineering Retail

By Doug Stephens ,

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Omnichannel Retail: How to Build Winning Stores in a Digital World
Loved by 1 person

Omnichannel Retail

By Tim Mason , Miya Knights ,

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BrandingPays: The Five-Step System to Reinvent Your Personal Brand
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BrandingPays

By Karen Kang ,

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Personal Branding for Dummies
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Personal Branding for Dummies

By Susan Chritton ,

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Valuable Content Marketing: How to Make Quality Content Your Key to Success
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Valuable Content Marketing

By Sonja Jefferson , Sharon Tanton ,

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Lean Analytics: Use Data to Build a Better Startup Faster
Loved by 1 person

Lean Analytics

By Alistair Croll , Benjamin Yoskovitz ,

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Predictive Analytics

By Eric Siegel ,

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The Idea Writers: Copywriting in a New Media and Marketing Era
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The Idea Writers

By Teressa Iezzi ,

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How to Sell Books by the Truckload on Amazon
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How to Sell Books by the Truckload on Amazon

By Penny C. Sansevieri ,

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Supercharge Your Kindle Sales: Simple Strategies to Boost Organic Sales on Amazon and Blow Up Your Author Mailing List
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Supercharge Your Kindle Sales

By Nick Stephenson ,

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Published: The Proven Path From Blank Page To 10,000 Copies Sold
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Published

By Chandler Bolt ,

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Mindf*ck: Cambridge Analytica and the Plot to Break America
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Mindf*ck

By Christopher Wylie ,

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Writing Picture Books: A Hands-On Guide from Story Creation to Publication
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Writing Picture Books

By Ann Whitford Paul ,

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SEO 2022: Learn search engine optimization with smart internet marketing strategies
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SEO 2022

By Adam Clarke ,

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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
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YouTube Secrets

By Sean Cannell , Benji Travis ,

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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business
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500 Social Media Marketing Tips

By Andrew Macarthy ,

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Different: Escaping the Competitive Herd
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Different

By Youngme Moon ,

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The Cambridge Handbook of Creativity
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The Cambridge Handbook of Creativity

By Robert J. Sternberg (editor) , James C. Kaufman (editor) ,

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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
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Think Like a UX Researcher

By David Travis , Philip Hodgson ,

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Mensa Mind Benders: 100 Logic Games and Puzzles to Improve Your Memory, Exercise Your Brain, and Keep Your Mind Sharp
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Mensa Mind Benders

By David Millar ,

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Small Data: The Tiny Clues That Uncover Huge Trends
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Small Data

By Martin Lindstrom ,

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Monster Loyalty: How Lady Gaga turns Followers into Fanatics
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Monster Loyalty

By Jackie Huba ,

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Cosmopolitan Canvases: The Globalization of Markets for Contemporary Art
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Cosmopolitan Canvases

By Olav Velthuis (editor) , Stefano Baia Curioni (editor) ,

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Electric Guitar Making & Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan
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Electric Guitar Making & Marketing

By Leo Lospennato ,

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Pre-Closing for Network Marketing: "Yes" Decisions before the Presentation
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Pre-Closing for Network Marketing

By Keith Schreiter , Tom Schreiter ,

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How To Get Your Prospect's Attention and Keep It!: Magic Phrases For Network Marketing
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How To Get Your Prospect's Attention and Keep It!

By Keith Schreiter , Tom Schreiter ,

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Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience
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Be the Gateway

By Dan Blank ,

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Perennial Seller: The Art of Making and Marketing Work that Lasts
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Perennial Seller

By Ryan Holiday ,

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World
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The Post-Truth Business

By Sean Pillot de Chenecey ,

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Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
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Negotiating with Backbone

By Reed Holden ,

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Write the Perfect Book Proposal: 10 That Sold and Why
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Write the Perfect Book Proposal

By Jeff Herman , Deborah Levine Herman ,

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Naked, Drunk, and Writing: Shed Your Inhibitions and Craft a Compelling Memoir or Personal Essay
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Naked, Drunk, and Writing

By Adair Lara ,

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Unsavory Truth: How Food Companies Skew the Science of What We Eat
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Unsavory Truth

By Marion Nestle ,

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How To Market A Book
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How To Market A Book

By Joanna Penn ,

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Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back)
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Eat This!

By Andrea Curtis , Peggy Collins (illustrator) ,

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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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Creating Signature Stories

By David Aaker ,

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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
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No B.S. Direct Marketing

By Dan S. Kennedy ,

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Marketing For Dummies
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Marketing For Dummies

By Ruth Mortimer , Gregory Brooks , Craig Smith , Alexander Hiam

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The Ultimate Small Business Marketing Book
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The Ultimate Small Business Marketing Book

By Dee Blick ,

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The Icarus Deception
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The Icarus Deception

By Seth Godin ,

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How to Close a Deal Like Warren Buffett
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How to Close a Deal Like Warren Buffett

By Tom Searcy , Henry DeVries ,

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The Screenwriter's Bible
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The Screenwriter's Bible

By David Trottier ,

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The Human Brand
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The Human Brand

By Chris Malone , Susan T. Fiske ,

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Hooked
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Hooked

By Nir Eyal ,

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Brand Rewired
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Brand Rewired

By Anne H. Chasser , Jennifer C. Wolfe ,

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Sales Enablement
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Sales Enablement

By Byron Matthews , Tamara Schenk ,

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