Book description
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.
As a renowned marketing guru and small business coach, John Jantsch has become…
Why read it?
2 authors picked Duct Tape Marketing The World's Most Practical Small Business Marketing Guide as one of their favorite books. Why do they recommend it?
I love this book because it provides a step-by-step guide and is focused on low-cost, practical strategies. I have recommended it to many of my small and medium business owner clients. I also love that it covers how to be a content marketing expert and an authority in your field, as well as social media and other simple lead-generation tools.
This book is very readable and offers a lot of simple ideas that are doable. I love the Duct Tape title as it gets a strong message across simply–Duct Tape is simple and effective; we all know that, and it…
From Jackie's list on marketing strategies for small business owners.
Duct Tape Marketing is probably the best “if you could only have one book” guide to marketing for small businesses. Written by a guy who’s been “in the trenches” working with small businesses on their marketing for over two decades, it’s practical and actionable and keeps you firmly focused on what’s really important to succeed, not on “flavor of the month” tactics.
It’s a great book for non-marketing people. And it very much focuses on setting up systems and processes so we get consistent results from our marketing. In other words, the boring stuff we tend to avoid but that…
From Ian's list on small business marketing.
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A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
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