Will I love Using Semiotics in Marketing?

Signs and symbols are all around us – are you using the right ones for your brand? When you don’t spend enough time thinking about the semiotics, it can create an undercurrent that misaligns what you are saying with what people experience with your brand.

If you want to sell more easily, I highly recommend Using Semiotics in Marketing (and her other book, Using Semiotics in Retail) – this fascinating world will change your branding for the better forever!

As the marketing landscape is more cluttered than ever and brand marketers are consistently transforming and innovating their marketing to reposition their brand and effectively engage their target consumers, Rachel Lawes immerses us in the powerful influence of visual images in branding, advertising, and marketing.

She highlights how visual imagery is interpreted differently by different genders, cultures, races, and other factors and shares case studies that will inspire future campaign ideation and activation.