Why read Frenemies?

Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Book description

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost…

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Business

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Why read it?

1 author picked Frenemies as one of their favorite books. Why do they recommend it?

Vanitha Swaminathan

Author

Frenemies presents a firsthand look at how the rapid growth of digital platforms such as Facebook and Google disrupted the advertising industry. This book is written by Ken Auletta, who is a masterful storyteller and describes an industry undergoing rapid transformation. We witness an industry marked by algorithmic ad buying, while we also encounter skeptical consumers blocking these same ads. Ken Auletta helps brand marketers by shining a light on how the art and science of brand-building has been altered by the advent of new advertising and distribution channels such as Facebook and Google, thus replacing traditional mass media channels.

From Vanitha's list on The best books about branding, ideas, and the advertising industry.