Book cover of The Experience Economy: Competing for Customer Time, Attention, and Money

Book description

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their…

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Why read it?

1 author picked The Experience Economy as one of their favorite books. Why do they recommend it?

Economists Gilmore and Pine, trace economic value through the agrarian, industrial and service age and pioneer thinking on the importance of “staging” experiences. This book created a tectonic shift from transactional “customer service” to emotionally engaging “customer experiences.” In a world where customer satisfaction is table stakes, The Experience Economy shows readers how to drive emotional engagement and repeat business.

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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

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