Why read PyroMarketing?

Book cover of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Book description

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and…

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Why read it?

1 author picked PyroMarketing as one of their favorite books. Why do they recommend it?

Scott Lorenz

Author

Sales of Rick Warren’s The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by techniques outlined in PyroMarketing by Greg Stielstra. The essence of the book is to get small groups of people to buy and read your book and tell their friends. You start this by going to the people most likely to want to read your book and expand from there.

This book covers the essential elements of how to motivate people to buy a book and start word-of-mouth marketing. I’ve listened to the audiobook several times as it's just…

From Scott's list on The best books about how to market and promote a book.