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Marketing All Time Best All Time Best Trending New By Book DNA List by Experts

Marketing

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The best marketing books of the 2000s

The books our community loved the most.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Loved by 14 people

Predictably Irrational

By Dan Ariely ,

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Made to Stick: Why Some Ideas Survive and Others Die
Loved by 11 people

Made to Stick

By Chip Heath , Dan Heath ,

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The Tipping Point: How Little Things Can Make a Big Difference
Loved by 7 people

The Tipping Point

By Malcolm Gladwell ,

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Why We Buy: The Science of Shopping
Loved by 3 people

Why We Buy

By Paco Underhill ,

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Loved by 2 people

Blue Ocean Strategy

By W. Chan Kim , Renée Mauborgne ,

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The Brand Gap
Loved by 2 people

The Brand Gap

By Marty Neumeier ,

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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You
Loved by 2 people

Unleashing the Ideavirus

By Seth Godin ,

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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Loved by 2 people

Guerrilla Marketing

By Jay Conrad Levinson ,

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Innovation: The Five Disciplines for Creating What Customers Want
Loved by 2 people

Innovation

By Curtis R. Carlson , William W. Wilmot ,

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Diffusion of Innovations
Loved by 2 people

Diffusion of Innovations

By Everett M. Rogers ,

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Rich Dad, Poor Dad
Loved by 2 people

Rich Dad, Poor Dad

By Robert T. Kiyosaki ,

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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Loved by 2 people

The $12 Million Stuffed Shark

By Don Thompson ,

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Purple Cow: Transform Your Business by Being Remarkable
Loved by 2 people

Purple Cow

By Seth Godin ,

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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
Loved by 2 people

The New Strategic Selling

By Robert B. Miller , Stephen E. Heiman , Tad Tuleja

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The Big Red Fez
Loved by 1 person

The Big Red Fez

By Seth Godin ,

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Brand Hijack: Marketing Without Marketing
Loved by 1 person

Brand Hijack

By Alex Wipperfürth ,

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The Anatomy of Buzz: How to Create Word of Mouth Marketing
Loved by 1 person

The Anatomy of Buzz

By Emanuel Rosen ,

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The Complete Idiot's Guide to Cashing in On Your Inventions
Loved by 1 person

The Complete Idiot's Guide to Cashing in On Your Inventions

By Richard C. Levy ,

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Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
Loved by 1 person

Trading Up

By Michael J. Silverstein , Neil Fiske , John Butman

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Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
Loved by 1 person

Be Your Own Brand

By David McNally , Karl D. Speak ,

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My Life in Advertising
Loved by 1 person

My Life in Advertising

By Claude Hopkins ,

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How to Write Sales Letters That Sell
Loved by 1 person

How to Write Sales Letters That Sell

By Drayton Bird ,

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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Loved by 1 person

PyroMarketing

By Greg Stielstra ,

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Made in Mexico: Zapotec Weavers and the Global Ethnic Art Market
Loved by 1 person

Made in Mexico

By William Warner Wood ,

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Painting Culture: The Making of an Aboriginal High Art
Loved by 1 person

Painting Culture

By Fred R. Myers ,

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The Hidden Power of Advertising
Loved by 1 person

The Hidden Power of Advertising

By Robert Heath ,

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The Mental World of Brands
Loved by 1 person

The Mental World of Brands

By Giep Franzen , Margot Bouwman ,

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Loved by 1 person

All Marketers Are Liars

By Seth Godin ,

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Loved by 1 person

The Adweek Copywriting Handbook

By Joseph Sugarman ,

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Latinos, Inc.: The Marketing and Making of a People
Loved by 1 person

Latinos, Inc.

By Arlene Dávila ,

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ZAG: The #1 Strategy of High-Performance Brands
Loved by 1 person

ZAG

By Marty Neumeier ,

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The Hotel on the Roof of the World: From Miss Tibet to Shangri-La
Loved by 1 person

The Hotel on the Roof of the World

By Alec Le Sueur ,

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Loved by 1 person

The Art of Woo

By G. Richard Shell , Mario Moussa ,

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Emotional Branding: The New Paradigm for Connecting Brands to People
Loved by 1 person

Emotional Branding

By Marc Gobe ,

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What Clients Love: A Field Guide to Growing Your Business
Loved by 1 person

What Clients Love

By Harry Beckwith ,

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Celebration Capitalism and the Olympic Games
Loved by 1 person

Celebration Capitalism and the Olympic Games

By Jules Boykoff ,

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Seven Days in the Art World
Loved by 1 person

Seven Days in the Art World

By Sarah Thornton ,

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Dan Poynter's Self-Publishing Manual: How to Write, Print and Sell Your Own Book
Loved by 1 person

Dan Poynter's Self-Publishing Manual

By Dan Poynter ,

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Loved by 1 person

The Hero and the Outlaw

By Margaret Mark , Carol Pearson ,

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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Loved by 1 person

The Culture Code

By Clotaire Rapaille ,

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Millennial Monsters: Japanese Toys and the Global Imagination
Loved by 1 person

Millennial Monsters

By Anne Allison ,

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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
Loved by 1 person

Let's Get Real or Let's Not Play

By Mahan Khalsa , Randy Illig ,

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Global Markets and Local Crafts
Loved by 1 person

Global Markets and Local Crafts

By Frederick F. Wherry ,

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Brand Sense
Loved by 1 person

Brand Sense

By Martin Lindstrom ,

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The Breakaway Brand
Loved by 1 person

The Breakaway Brand

By Francis Kelly , Barry Silverstein ,

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The Dip
Loved by 1 person

The Dip

By Seth Godin ,

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Primal Branding
Loved by 1 person

Primal Branding

By Patrick Hanlon ,

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