Predictably Irrational
Blue Ocean Strategy
Unleashing the Ideavirus
Guerrilla Marketing
The $12 Million Stuffed Shark
The New Strategic Selling
The Complete Idiot's Guide to Cashing in On Your Inventions
Trading Up
Be Your Own Brand
PyroMarketing
All Marketers Are Liars
The Adweek Copywriting Handbook
The Hotel on the Roof of the World
Emotional Branding
Celebration Capitalism and the Olympic Games
Dan Poynter's Self-Publishing Manual
The Hero and the Outlaw
The Culture Code
Let's Get Real or Let's Not Play