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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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The 22 Immutable Laws of Branding
Million Dollar Consulting: The Professional's Guide to Growing a Practice
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Million Dollar Consulting
Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age
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Dealers of Lightning
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
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Permission Marketing
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Truth, Lies, and Advertising: The Art of Account Planning
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Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets and Manages People
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Microsoft Secrets
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing
Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business
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Card Sharks
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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The Strategy and Tactics of Pricing
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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
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The Conquest of Cool
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