Book cover of The Contagious Commandments: Ten Steps to Brand Bravery

Book description

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned…

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Why read it?

1 author picked The Contagious Commandments as one of their favorite books. Why do they recommend it?

You can find the latest international advertising news and views at Contagious.com and you can find what makes advertising contagious in this book. Contagious is a global resource for the marketing industry and this book encapsulates their secrets. It’s a must-read for any strategist, creative, producer, or marketing pro. What I admire about The Contagious Commandments' approach is they emphasize thinking about the intersection of creativity, technology, and behavioral psychology, and never forgetting that the ideas you generate should not only positively impact the brand but society as well. 

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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

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