Will I love Launch?

I heard about this book from an artist and software creator who said he used Walker's concepts to connect better with his newsletter subscribers and help them guide him into making better products. A key insight is that if you listen carefully and build what your users/fans/customers want that they will reward you by buying it right out of the gate.

This is a revised edition, so Walker is able to provide links to case studies of students of his who built strong online businesses using his techniques. They range from people like real estate developers selling courses to costumiers… show more.

I have read this book five times, and every time, I feel as if I picked up a new epiphany or distinction about how to launch (or relaunch) a business online. Over the years, I have paid the author, Jeff Walker, tens of thousands of dollars to attend his in-person training and seminars.

I can hardly believe how many of his "secrets" he reveals so openly inside a $27 book. It really does teach how to sell almost anything online, how to create huge “profit events”, and how to do it with excellence and integrity.

There are numerous books and websites on how to launch an online business. However, with any business, you need to learn how to get your very first customer, even without a ton of money to spend on customer acquisition. I haven't found that information in other places.

Other guides lack practical information for finding customers on a budget. However, Jeff Walker’s book is truly a how-to guide in that regard.