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Why read it?
1 author picked The Big Red Fez as one of their favorite books. Why do they recommend it?
Why are three of the five books I recommend about graphic design written by marketing types? They know that their livelihood depends on effective design. Godin is one of those smarmy marketing types—who else would name a book about web design after a fez?—but he knows his stuff. He argues that website owners shouldn’t take their cues from their IT people, who don’t know nothin’ about sales, customers, and web design. Tufte and Nielsen present the data dispassionately; Godin tells it like it is. This book expands on his legendary essay, “Really Bad PowerPoint,” which you can still find as…
From Don's list on effective graphic design.
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