Book cover of My Life in Advertising

Book description

“My Life in Advertising” is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic “Scientific Advertising”). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those…

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Why read it?

1 author picked My Life in Advertising as one of their favorite books. Why do they recommend it?

A lot of writers get all hot and bothered over Claude’s other book, Scientific Advertising. But I think it’s somewhat boring and too theoretical. My Life In Advertising is the story of how an unknown copywriter transformed the world of advertising forever and became the most powerful man in print.

Claude wasn’t a conqueror like Alexander, Caesar, or Napoleon. But when you read this book, it awakens that same spirit. This man turned himself into a legend. His story-arc is something I became cognizant of, especially as I started to build my business and get my name out there.…

From Chris' list on copywriting.

If you love My Life in Advertising...

Book cover of The Rosewood Penny

The Rosewood Penny by J.S. Fields,

2023 Queer Indie Award Nominee!

The dragons of Yuro have been hunted to extinction.

On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…

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