Book description
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story –…
- Coming soon!
Why read it?
1 author picked My Adventures in Marketing as one of their favorite books. Why do they recommend it?
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
From Hermann's list on becoming a global business leader.
If you love My Adventures in Marketing...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
Want books like My Adventures in Marketing?
Our community of 12,000+ authors has personally recommended 100 books like My Adventures in Marketing.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,277
readers submitted
so far, will you?
📚 If you like My Adventures in Marketing, you might also like...
The Bridge
The Bridge provides a compassionate and well researched window into the worlds of linear and circular thinking. A core pattern to the inner workings of these two thinking styles is revealed, and most importantly, insight into how to cross the distance between them. Some fascinating features emerged such as, circular…
And Then They Were Gone
Of the 918 Americans who died in the shocking murder-suicides of November 18, 1978, in the tiny South American country of Guyana, a third were under eighteen. More than half were in their twenties or younger.
The authors taught in a small high school in San Francisco where Reverend Jim…
