Book description
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story –…
- Coming soon!
Why read it?
1 author picked My Adventures in Marketing as one of their favorite books. Why do they recommend it?
Modern business management without marketing is unthinkable. Marketing is Philip Kotler, and Philip Kotler is marketing. The two are inextricably linked. The descendant of Ukrainian immigrants has shaped the world of marketing like no one else. In this book, he tells not only his personal story, but also the story of marketing. So when you read it, you kill two birds with one stone. You get to know an extremely versatile contemporary and you learn all about a very important management discipline.
From Hermann's list on becoming a global business leader.
If you love My Adventures in Marketing...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like My Adventures in Marketing?
Our community of 13,000+ authors has personally recommended 100 books like My Adventures in Marketing.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,395
readers submitted
so far, will you?
📚 If you like My Adventures in Marketing, you might also like...
Ramón Ramirez's Dog
Ramon Ramirez’s Dog is a collection of essays written over the years about the adventures and misadventures, mostly outside but occasionally inside the diplomatic career of a U.S. ambassador. Common threads weaving the stories together are a desire for a life well-lived, balancing career with family and friends, keeping physically…
I, Robot Alien
“Intelligent, unique, and tremendously entertaining.” - Readers' Favorite 2025
BOOKLIFE EDITOR’S PICK!
EARTH… CENTURIES AFTER THE FALL!
I was created by beings who couldn’t touch this world... only watch it crumble. Every twenty years, a new tribe... a new hope... a new failure.
I was told, “Do not interfere.” But…
