Book description
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as Beyonce, while others never make the charts Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective And…
Why read it?
1 author picked Captivology as one of their favorite books. Why do they recommend it?
Of all the marketing challenges facing us today, the biggest by far is the immensely difficult task of getting and keeping the attention of our target customers in a ridiculously noisy world.
Captivology isn’t necessarily a marketing book per se. But it’s the best guide to the art and the science of capturing attention. It shows you what gets people to take notice of something, to pay it deeper attention, and then to keep coming back and devoting time to it. You can apply these lessons across all your marketing and of all the marketing ideas and concepts I’ve come…
From Ian's list on small business marketing.
If you love Captivology...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Captivology?
Our community of 12,000+ authors has personally recommended 100 books like Captivology.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,210
readers submitted
so far, will you?
📚 If you like Captivology, you might also like...
Old Man Country
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Lane and the Inventor
A grumpy-sunshine, slow-burn, sweet-and-steamy romance set in wild and beautiful small-town Colorado. Lane Gravers is a wanderer, adventurer, yoga instructor, and social butterfly when she meets reserved, quiet, pensive Logan Hickory, a loner inventor with a painful past.
Dive into this small-town, steamy romance between two opposites who find love…
