Will I love Find Your Red Thread?

Most business owners have a difficult time translating their ideas into words. Without the right words, it’s impossible to get buy-in for your big ideas. The Red Thread is a simple method to make a compelling argument for why your idea matters and why people should care. If you’re looking to get clarity around an idea and make it irresistible for others, this book is a great place to start.

Getting a potential customer to do anything like trust your advice, follow your work, or hire you to work with them requires, as Tamsen says, that you “make your idea irresistible.” And “the best way to make your idea irresistible,” she says, “is to build the story people will tell themselves about it.” Find Your Red Thread lays out this process in perfect detail, and with precise writing and humor that will keep you engaged the entire book.