Book description
How a nightclub comedian turned a simple joke formula into a million dollar sales hook... and how you can use the same easy 4-sentence formula to stand out from the crowd and connect more deeply with your best customers and prospects.
Why read it?
1 author picked The 60-Second Sales Hook as one of their favorite books. Why do they recommend it?
In a world of ever-shortening attention spans, you’ve got a minute (maybe even less) to grab your reader’s attention and hook them. How exactly do you do that? Kevin Rogers lays out a simple four-step framework you can use to sell any product in any market with ease. This book has come in handy time and time again. It always helps me get to the essence of the sales argument I’m trying to construct. I use this framework for this book on my websites, in my sales letters, and even in some of my emails. It’s a timeless formula you’ll…
From Chris' list on The best books on copywriting.
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