Why read They Ask, You Answer?

Book cover of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Book description

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

In today's digital age, the traditional sales funnel-marketing at…

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Business

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Why read it?

2 authors picked They Ask, You Answer as one of their favorite books. Why do they recommend it?

Kevin Stansfield

Author

I am always on the lookout to learn from experts in their field, and Marcus Sheridan is clearly one of these. Having built his swimming pool business to a Multimillion dollar revenue, it was great of him to put his marketing lessons into this book so that people like me could copy them.

His insights into building a website into an industry-leading reference site that pulls in so much more business were a revelation. He gave a clear structure on where to start, what to include, and how to make the search engines love the content that I post.

From Kevin's list on helping build a great business.

Joe Pulizzi

Author

Marcus Sheridan built a multi-million dollar business by doing one thing really well – he listened to his customer’s questions and then answered them online. Simple, right? Well, the strategy works. In this book, Marcus lays out the particulars for how content creators can leverage this strategy in their own organization and what the impact might be.

From Joe's list on content creation and content marketing.