Will I love Made to Stick?

I love this book because it is the handbook of messaging that is purposeful.

It made me a better communicator by teaching me the importance of building a strong, consistent story about who you are and what you want.

Also, this book sharpened my own ability to create messages people remember, to be able to help others do the same. I love how clearly it lays out what makes a story unforgettable. It pushed me to be intentional about the words I choose and how I deliver them, something I use every single day in my work. 

I'm used to thinking of storytelling from a big picture, plot-driven perspective, and Made to Stick challenged that. This book really hones in on the small details that make ideas, lines, and moments so ‘sticky’ and memorable. The Heaths focus on the worlds of marketing and business, but I found their insights about how to shape and convey ideas useful, illuminating, and different from most of the ‘writing’ books I consume.

So many of their examples are themselves quite sticky, and I find myself going back to them again and again to challenge my writing and presentations to be even… show more.

So much of copywriting and content writing involves ensuring one’s words are influential and memorable. This delved into human psychology to teach me what makes ideas sticky so I could make my words stickier. Chip and Dan’s principles transformed how I approach content, helping me create messages that resonate with my audience long after they’re read.

What I love most is how relatable the examples are—the book makes even complex concepts feel accessible. Whether I’m crafting blog posts, ads, or web copy, the lessons in this book remind me how to capture attention and keep it.

This bestselling book is not so much about your memory as how to implant lasting memories in others.

How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.

Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information,… show more.

As artists, we seemingly have no end to our creative ideas.

Some of those ideas are more related to an idea that can help others and have broad impact, and the advice and examples in Made to Stick are extremely helpful for getting the reader to understand how they can take their idea from conception to reality.

This is a book I return to again and again as a resource for many things that I do.

Want to become a better communicator? Have people remember your message? This book is for you. It provides a simple framework for communicating messages in ways that other people will remember. And it will show you how to make complex concepts simple.

As any creative person can attest, ideas can be very hard to lock down. They can come and go as easily as an uncaged bird. I have experienced this myself throughout my life and this book helped me formulate ways to help my ideas “stick” in my own mind, as well as in the minds of my clients, readers, and audiences. 

This is the best book I have ever read on crafting messages that will be remembered by your audience. If you’re a school teacher, this book will transform your lessons. If you’re a marketer or advertiser, this book will make your messages more clear, compelling, and impactful. If you’re a parent, this book will aid you immensely with communicating with your children. 

If you have something to say and someone who needs to hear it and retain it, this book is an essential.

My go-to book that helps me decide if a message will fly or flop. The Heath Brothers outline the key ingredients to make a message memorable. SUCCES – “a Simple Unexpected Concrete Credentialed Emotional Story.” If your message is not resonating the way you expected, use this book to troubleshoot what may be off.

A wonderful book about why and how some ideas thrive while others die. This book is a must-read for a student of branding, as brand-building is fundamentally the art of telling a compelling story that appeals to your customer. By reading this book, brand marketers learn what it takes to weave a memorable story by combining emotional and factual brand elements. The authors leverage research to identify principles behind ideas and stories that stand the test of time.