Book description
Two distributors meet the same prospect.
One distributor gains a new team member. The other walks away empty-handed.
What was the difference?
The words they used.
Certain phrases hold our prospects’ attention long enough for us to deliver our sales message. Prospects have one focused thought at a time. We…
Why read it?
1 author picked How To Get Your Prospect's Attention and Keep It! as one of their favorite books. Why do they recommend it?
Getting attention is the easy part. Keeping that attention requires using these magic phrases to ward off distractions.
Through sound bites, word pictures, and great hooks, we can actually get prospects to listen to us, and internalize our message. With today’s micro-attention span, we need to up our game and capture our prospects’ minds. The word phrases to command attention are as easy as, “I have some good news and some bad news.” Instant attention to what we will say next.
From Bernie's list on closing skills for insurance agents and network marketers.
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