Book description
Revised and Updated, Featuring a New Case Study
How do successful companies create products people can't put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal…
Why read it?
1 author picked Hooked as one of their favorite books. Why do they recommend it?
I found this book absolutely riveting. I geeked out on the science behind user behavior and how brilliant companies use these insights to create products that people can’t live without.
In Eyal’s Hook Model, he lays out a four-step framework that consists of a Trigger, an Action, a Variable Reward, and an Investment that is truly ingenious. The framework reveals how successful brands keep their consumers coming back. With all his research and examples, I was fascinated by what companies do and found myself constantly asking, “Could I do that with my own brand and products?”
It really made sense…
From Pete's list on creating brands that people love.
If you love Hooked...
Expand, Grow, Thrive
"I've poured through quite a few books about brands and this one definitely stood out. I viewed it as a business plan for one's brand. Pete does a nice job of breaking down the components that qualify a brand as having significance in the marketplace. An excellent read. Definitely worth…
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