Why read Marketing For Dummies?

Book cover of Marketing For Dummies

Book description

Smart marketing techniques to get your business noticed.

Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you…

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Business

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Why read it?

1 author picked Marketing For Dummies as one of their favorite books. Why do they recommend it?

Jackie Jarvis

Author

I love this book as it was one of the first books I read about marketing when I was working for a small business in marketing. I wasn’t a dummy, but I wanted to make sure I hit the ground running, so this was an excellent refresher for me.

I particularly like books that make the complex simple, and this book did that. It put all aspects of marketing in front of my mind and helped me make a success of my new job.

From Jackie's list on The best books that give practical sales and marketing strategies and ideas for small business owners.