Why read No B.S. Direct Marketing?

Book cover of No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

Book description

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an…

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Topics

Marketing

Genres

Business

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Why read it?

1 author picked No B.S. Direct Marketing as one of their favorite books. Why do they recommend it?

Ray Edwards

Author

This book was a massive revelation to me years ago when I first read it. It showed me how to use all the marketing knowledge I had to help “direct marketing companies”—companies that sold online or through the mail—and transfer it to “regular businesses.”

Regular businesses like retail stores, professional practices, healthcare providers, and virtually any other business you can think of. I am a huge fan of Dan’s work and this is my favorite book by him. One of the most valuable things I learned from this book was how to simplify my marketing and only invest time (and…

From Ray's list on marketing your business or brand.