Why read Eat This!?

Book cover of Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back)

Book description

Eat This! examines how fast food marketing gets you to buy junk and how you can fight back. It shows how marketers embed sales pitches in media to lure consumers to foods that can negatively impact the health of children. The author explains what advertising is, discusses product placement and…

Explore

Topics

Genres

Coming soon!

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Eat This! as one of their favorite books. Why do they recommend it?

David Benton

Author

Very often, the study of obesity amounts to little more than stating the cause of obesity. Vague and uninformative statements are made, such as we eat too much, and exercise too little. Although true, this has little use unless you can persuade people to change their behavior. Therefore, the book recommended has one great attraction: it suggests something useful that can be done.

It is a short book aimed at children that attempts to reduce the impact of advertising. Children are introduced to the latest marketing strategies. They are taught ways they can push back, allowing them to take control…

From David's list on understanding why you put on weight.