Book description
An unconventional business book for the rebels and misfits--the Rare Breeds--who don't fit the traditional mold, offering an approach that's anything but business as usual.
What if your biggest weaknesses are actually your greatest strengths?
Sunny Bonnell and Ashleigh Hansberger, award-winning brand consultants and founders of Motto, bring their wisdom…
Why read it?
1 author picked Rare Breed as one of their favorite books. Why do they recommend it?
If the Conceptual Age of marketing is here where imagination reigns supreme, will the same types of personalities in business from the Information Age be the ones to dominate? Nope. Authors Ashley and Sunny urge people to treat each one of our quirks as helpful virtues rather than harmful vices. Less logical and more emotional, things like fringe interests, strong personalities, and bold antics have their place in a creative and disruptive world. Applying your unique characteristics strategically could help you stand out, forge your path, and connect with others in ways that following rules just does not deliver. If…
From Geoffrey's list on disruptive marketers in the 21st century.
If you love Rare Breed...
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It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
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