Book description
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things…
Why read it?
1 author picked Perennial Seller as one of their favorite books. Why do they recommend it?
I had to double check that this was indeed a Ryan Holiday book, as it's very different from his usual stoicism topics; instead, he explains how Iron Maiden sell millions of records without being played on the radio, how Kevin Hart became world-famous one business card at a time, and why Louis CK throws out his entire set every year.
As a small business owner and investor, I love evergreen assets, creating work (such as books, podcasts, and blogs) once, yet reaping the rewards again and again. The ultimate evergreen asset is a perennial seller.
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