Book description
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining…
Why read it?
1 author picked Sales Enablement as one of their favorite books. Why do they recommend it?
This was the first book that I read about sales enablement, and it catapulted me into a 10+ year, highly rewarding career. I love that it provides a broad outline and definition for what sales enablement is, and how it looks in organizations.
In many ways, this book inspired me to write my own, but from a ‘hands-on/boots on the ground’ perspective.
From Meagan's list on unlock revenue for your business from any position.
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