Book cover of Sales Enablement

Book description

Put buyer experience and selling resources front-and-center to boost revenue

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining…

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Why read it?

1 author picked Sales Enablement as one of their favorite books. Why do they recommend it?

This was the first book that I read about sales enablement, and it catapulted me into a 10+ year, highly rewarding career. I love that it provides a broad outline and definition for what sales enablement is, and how it looks in organizations.

In many ways, this book inspired me to write my own, but from a ‘hands-on/boots on the ground’ perspective. 

If you love Sales Enablement...

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December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

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