Book description
FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation…
Why read it?
1 author picked The Post-Truth Business as one of their favorite books. Why do they recommend it?
Reading this book made me think hard about alternative truths and the consequences of these alternatives for communities everywhere.
From fake news, disinformation, and misinformation this book takes the reader on a fascinating journey where brands are having to face the reality that their marketing and communications. These are being eroded in ways brands find hard to manage.
Demonstrating authenticity is becoming more difficult as is persuading an audience that a brand knows best, that they are experts in their field and that they can be trusted. Purpose is at times in conflict with stakeholders needs and Chenecey quickly moves…
From Chris' list on translating your great ideas into a winning games business.
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