Book cover of The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

Book description

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Post-Truth Business as one of their favorite books. Why do they recommend it?

Reading this book made me think hard about alternative truths and the consequences of these alternatives for communities everywhere.

From fake news, disinformation, and misinformation this book takes the reader on a fascinating journey where brands are having to face the reality that their marketing and communications. These are being eroded in ways brands find hard to manage.

Demonstrating authenticity is becoming more difficult as is persuading an audience that a brand knows best, that they are experts in their field and that they can be trusted. Purpose is at times in conflict with stakeholders needs and Chenecey quickly moves…

If you love The Post-Truth Business...

Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

Want books like The Post-Truth Business?

Our community of 12,000+ authors has personally recommended 52 books like The Post-Truth Business.

Browse books like The Post-Truth Business

Book cover of Good Strategy Bad Strategy: The Difference and Why It Matters
Book cover of Consumer Tribes
Book cover of Obliquity: Why Our Goals Are Best Achieved Indirectly

Share your top 3 reads of 2025!

And get a beautiful page showing off your 3 favorite reads.

1,340

readers submitted
so far, will you?

📚 If you like The Post-Truth Business, you might also like...

Book cover of Miami Beat

Miami Beat by Jorge E. Goyanes,

Jose Castillo is a cynical, wise-cracking Cuban-American who restores classic cars. He’s also a private eye whose sarcastic ways sometimes get him into trouble.

One day, in the process of installing a four-barrel carburetor on a 1965 Mustang, into his shop walks trouble—in the shape of a mysterious, beautiful woman…

Book cover of Bruce Songs: The Music of Bruce Springsteen, Album-by-Album, Song-by-Song

Bruce Songs by Kenneth Womack,

Bruce Songs is an authoritative guide that offers an in-depth exploration of Bruce Springsteen's musical legacy. Covering Springsteen's entire discography, from "Greetings from Asbury Park, N.J." to "Only the Strong Survive", this unique book combines historical context, literary analysis, and meticulous research.

Unlike any other resource, it provides detailed analyses…

5 book lists we think you will like!