Why read The Tanning of America?

Book cover of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Book description

The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation.

When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has…

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Why read it?

1 author picked The Tanning of America as one of their favorite books. Why do they recommend it?

Rupert Younger

Author

Reputations are formed in many ways, leveraging off demonstrated behaviours, network choices, and narrative strategies. This book has it all, capturing how hip hop became the defining cultural driver of its time through a brilliantly woven story of cross-cultural tension and appropriation in America. Stoute draws from his expertise and networks in the music and marketing industries to create an inspiring story of how hip-hop became the embodiment of cool, uniting people from across the entire spectrum of society. This is a book that will remain contemporary for many decades to come.

From Rupert's list on The best books on how to create the right impression.