Book description
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is…
Why read it?
1 author picked The Hero and the Outlaw as one of their favorite books. Why do they recommend it?
This book is all about brand building and it was integral to my advertising copywriting days.
Mark and Pearson use Jung’s 12 archetypes to classify brands, consumer markets, and consumers. We used their system to help our clients identify brand meaning and archetype and then used that as the basis for establishing relationships with customers.
Knowing the brand archetype helped me know what type of character’s story to tell. Brand and story archetypes become a shortcut to letting an audience and prospective customer know your brand story is about their story.
From Keith's list on business books to master the art and science of brand storytelling.
If you love The Hero and the Outlaw...
The Rosewood Penny
2023 Queer Indie Award Nominee!
The dragons of Yuro have been hunted to extinction.
On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…
Want books like The Hero and the Outlaw?
Our community of 12,000+ authors has personally recommended 64 books like The Hero and the Outlaw.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,340
readers submitted
so far, will you?
📚 If you like The Hero and the Outlaw, you might also like...
Murder, Lies and Chocolate
Book 2, Death by Chocolate series.
Rodney Bradford comes into Lindsay's restaurant, offers to buy her small house for double its value, eats her brownies, and drops dead on the sidewalk in front. Next, her almost-ex-husband offers to sign the divorce papers, but only if she'll give him her small,…
Tangle of Time
A spellbinding journey through time and cultures.
When Annie Thornton, midwife and apprentice witch, falls through time to a 15th-century Yorkshire village with her telepathic cat, Rosamund, she befriends Will and Jack, two soldiers returning from the French Wars. Mistress Meg, Annie’s ancestral aunt living in the 15th century, is…
