Book description
International business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sight, and sound - with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin…
Why read it?
1 author picked Brand Sense as one of their favorite books. Why do they recommend it?
Martin Lindstrom's book taught me how the world's top brands connect through all five senses to instill remarkable encounters.
I was blown away by the way Lindstrom explores the influence sensory branding is having on consumers. Brands like Singapore Airlines and Apple imbed unique sensory experiences that are unmistakably theirs. This is very cool. As someone who has developed my own brand and gives advice to others, I have leaned on this book in my own work.
I love that Lindstrom developed a six-step process that I can use on a routine basis to help others build their brands. I…
From Pete's list on creating brands that people love.
If you love Brand Sense...
The High House
The Victorian mansion, Evenmere, is the mechanism that runs the universe.
The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.
Appointed the Steward of Evenmere, Carter Anderson must learn the…
Want books like Brand Sense?
Our community of 12,000+ authors has personally recommended 69 books like Brand Sense.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,210
readers submitted
so far, will you?
📚 If you like Brand Sense, you might also like...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
The Duke's Christmas Redemption
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
