Book description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an…
Why read it?
1 author picked ZAG as one of their favorite books. Why do they recommend it?
This is the quintessential bible for anyone that is into branding and marketing from the man that created iconic advertising and marketing campaigns. The title implies it all, in this business of music or rather entertainment overall, at times, the ideas get stale and redundant, it’s in those moments that you have to move against the fray of society and trends and simply ZAG, while everyone else is Zigging. I found this to be a necessity in understanding how to navigate in a sea of people that do exactly what I did, the concepts and information given are evergreen. Whether…
From Koyaki's list on helping parents feel better about you being a musician.
If you love ZAG...
Expand, Grow, Thrive
"I've poured through quite a few books about brands and this one definitely stood out. I viewed it as a business plan for one's brand. Pete does a nice job of breaking down the components that qualify a brand as having significance in the marketplace. An excellent read. Definitely worth…
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