Book description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,…
Why read it?
1 author picked The Adweek Copywriting Handbook as one of their favorite books. Why do they recommend it?
This book is a comprehensive guide on copywriting and selling by a legendary direct response writer. It’s not specific to writing for the web but covers the basic principles of persuasion such as how to sell on emotion and help people justify a purchase with logic. It also includes many useful writing tips such as how to write the first sentence and how to sow seeds of curiosity to keep readers engaged.
I’ve probably highlighted more quotes in this book than in any other book on writing. Highly recommended!
From Henneke's list on writing for the web.
If you love The Adweek Copywriting Handbook...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
Want books like The Adweek Copywriting Handbook?
Our community of 12,000+ authors has personally recommended 100 books like The Adweek Copywriting Handbook.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,298
readers submitted
so far, will you?
📚 If you like The Adweek Copywriting Handbook, you might also like...
Karl's War
Karl's War is a coming-of-age-meets-thriller set in Germany on the eve of Hitler coming to power. Karl – a reluctant poster boy for the Nazis – meets Jewish Ben and his world is up-turned.
Ben and his family flee to France. Karl joins the German army but deserts and finds…
Girl in the Ashes
Odette Lefebvre is a serial killer stalking the shadows of Nazi-occupied Paris and must confront both the evils of those she murders and the darkness of her own past.
This young woman's childhood trauma shapes her complex journey through World War II France, where she walks a razor's edge…
