Book description
"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing
In one of the most original books of its kind ever written, Patrick Hanlon…
Why read it?
1 author picked Primal Branding as one of their favorite books. Why do they recommend it?
I read Primal Branding when it was first published in 2006, and I still talk about it today in 2025. In fact, when I’m working with clients, I often talk about Hanlon’s seven elements that comprise a strong brand and aim to create these components in my clients’ brands.
So, right behind The Brand Gap, Primal Branding is the book I cite the second most often. When I think about Primal Branding, I recall that it’s a short book, but it’s actually 272 pages long for the first edition, which shows that it is a fast read, even…
From Laurence's list on The best books for turning a marketing novice into a branding expert.
If you love Primal Branding...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
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