Book description
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is…
Why read it?
1 author picked Let's Get Real or Let's Not Play as one of their favorite books. Why do they recommend it?
I have found over 35 years of selling that when salespeople are 100% focused on helping customers to succeed, they succeed. The essence of this book is that if you can help your clients, for example, to impact the metrics that matter to them, such as reducing costs and wastage and increasing revenue, quality, and productivity, then both the buyer and the seller will win.
I believe that selling should be about helping customers to succeed, and this book contains a host of valuable ideas and methods to help you to do exactly that. My experience has shown me how…
From Simon's list on sell ethically and effectively.
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