Book description
Discover the Secrets Behind 50 of the World's Most Successful Brands
What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand's moment of…
Why read it?
1 author picked The Breakaway Brand as one of their favorite books. Why do they recommend it?
This book unlocks what makes brands truly successful.
I love the examples of Apple and Nike, which are brands I follow and personally own. It’s impressive to see how these core elements not only make “breakaway brands” more successful than their competition but also what makes them ingenious and addictive.
One of the key points I tout in my consulting is the need to be ruthlessly consistent. It’s clear that “breakaway brands” live this philosophy day in and day out. I highly recommend this book to anyone responsible for growing brands and who wants to make an indelible impression on…
From Pete's list on creating brands that people love.
If you love The Breakaway Brand...
Expand, Grow, Thrive
"I've poured through quite a few books about brands and this one definitely stood out. I viewed it as a business plan for one's brand. Pete does a nice job of breaking down the components that qualify a brand as having significance in the marketplace. An excellent read. Definitely worth…
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