Book description
The Mental World of Brands provides a compelling new startpoint for developing new and better relationships between brand and consumer. It asks: how does the brain work? How does it form memories and associations, and how can we make best use of this knowledge to leverage brands and protect and…
Why read it?
1 author picked The Mental World of Brands as one of their favorite books. Why do they recommend it?
This book goes even deeper into the neuroscience of brands, and how consumers make their decisions using mental models. This is a bit more academic, but can give a deeper and richer understanding of the processes at play in the unconscious mind when it comes to consumer decision making.
From Daryl's list on to help you understand the mind of your customer.
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