Book description
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.
The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand…
Why read it?
1 author picked The Hidden Power of Advertising as one of their favorite books. Why do they recommend it?
The Hidden Power of Advertising opened my eyes to a whole new way of understanding brands and marketing. He makes a compelling case for how advertising works at an unconscious level, and how marketers mostly ignore this powerful and hidden side of brands. He shares powerful, eye-opening studies done directly on advertising campaigns, and uses real-world examples to give practical advice that’s far from the usual marketing advice.
From Daryl's list on to help you understand the mind of your customer.
If you love The Hidden Power of Advertising...
The Rosewood Penny
2023 Queer Indie Award Nominee!
The dragons of Yuro have been hunted to extinction.
On a small, isolated island, in a reclusive forest, lives bandit leader Marani and her brother Jacks. With their outlaw band they rob from the rich to feed themselves, raiding carriages and dodging the occasional vindictive…
Want books like The Hidden Power of Advertising?
Our community of 12,000+ authors has personally recommended 100 books like The Hidden Power of Advertising.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,343
readers submitted
so far, will you?
📚 If you like The Hidden Power of Advertising, you might also like...
Portrait of an Artist as a Young Woman
Kate from Jules et Jim meets I Love Dick.
A young woman filmmaker’s journey of self-discovery, set against a backdrop of the sexual liberation movement of the 1970s and 1980s. In Portrait of an Artist as a Young Woman, we follow Ana Fried as she faces the ultimate…
Malcolm Before X
Malcolm Before X is about finding a way to continue moving forward after everything has been taken from you. While in prison, Malcolm Little discovered the power of reading and found a way to transform his character and become a better man. This half-biography focuses on that transformation, especially his…
