Why read Emotional Branding?

Book cover of Emotional Branding: The New Paradigm for Connecting Brands to People

Book description

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many…

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Why read it?

1 author picked Emotional Branding as one of their favorite books. Why do they recommend it?

Anne Bahr Thompson

Author

First published in 2001, Emotional Branding emphasized a new perspective for marketers and business leaders: the importance of human connections between corporations and people.

I believe an understanding of these connections has always been central to excellent brand strategy and now is critical for business to have positive social impact.

As Marc Gobé aptly states, emotional branding “is a culture and a way of living: a fundamental belief that people are the real force in commerce….”

Filled with examples of the range of brand expression – from logos to packaging to experiences – Gobé, who I had the pleasure of…

From Anne's list on shifting the role business plays in society.