Why read The Art of Woo?

Book cover of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Book description

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such…

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Why read it?

1 author picked The Art of Woo as one of their favorite books. Why do they recommend it?

Wanda T. Wallace

Author

Everyone wants to have more influence, be more persuasive, sell their ideas better and have greater impact. Richard Shell is one of the smartest people I have ever met on how influence works. I think I know a good bit about the topic and I learn something every time I talk with him. This is my favorite among his many books on influence – there are many and you cannot go wrong with any of them.

From Wanda's list on getting out of your comfort zone.