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Building a Storybrand

By Donald Miller ,

Book cover of Building a Storybrand: Clarify Your Message So Customers Will Listen
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The Attention Merchants

By Tim Wu ,

Book cover of The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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Amusing Ourselves to Death

By Neil Postman ,

Book cover of Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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Confessions of an Advertising Man

By David Ogilvy ,

Book cover of Confessions of an Advertising Man
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Positioning

By Al Ries , Jack Trout ,

Book cover of Positioning: The Battle for Your Mind
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Breakthrough Advertising

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Book cover of Breakthrough Advertising
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The Hidden Persuaders

By Vance Packard ,

Book cover of The Hidden Persuaders
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Alchemy

By Rory Sutherland ,

Book cover of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Ogilvy on Advertising

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Book cover of Ogilvy on Advertising
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Guerrilla Marketing

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Book cover of Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Advertising Empire

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Book cover of Advertising Empire: Race and Visual Culture in Imperial Germany
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Decline and Fall

By Otto Friedrich ,

Book cover of Decline and Fall: The struggle for power at a great American magazine: The Saturday Evening Post
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Frenemies

By Ken Auletta ,

Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
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Tested Advertising Methods

By John Caples ,

Book cover of Tested Advertising Methods
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My Life in Advertising and Scientific Advertising

By Claude Hopkins ,

Book cover of My Life in Advertising and Scientific Advertising
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Obvious Adams

By Robert R. Updegraff ,

Book cover of Obvious Adams: The Story of a Successful Businessman
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Aaker on Branding

By David Aaker ,

Book cover of Aaker on Branding: 20 Principles That Drive Success
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Stronger Than Dirt

By Juliann Sivulka ,

Book cover of Stronger Than Dirt
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How to Market a Book

By Ricardo Fayet ,

Book cover of How to Market a Book
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Permission Marketing

By Seth Godin ,

Book cover of Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
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Old Age Comes at a Bad Time

By Eliakim Katz (editor) ,

Book cover of Old Age Comes at a Bad Time: Wit and Wisdom for the Young at Heart
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A Cannes Lions Jury Presents

By PJ Pereira , Monica Chun , Jules Daly

Book cover of A Cannes Lions Jury Presents: The Art of Branded Entertainment
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Is There Any Hope For Advertising?

By Howard Gossage ,

Book cover of Is There Any Hope For Advertising?
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My Life in Advertising

By Claude Hopkins ,

Book cover of My Life in Advertising
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Book Funnels & Amazon Ads

By Alex Strathdee , Gabi Youssef , Josh Navarro

Book cover of Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business
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Marketing Rebellion

By Mark W. Schaefer ,

Book cover of Marketing Rebellion: The Most Human Company Wins
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A Reliable Wife

By Robert Goolrick ,

Book cover of A Reliable Wife
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The Voice Catchers

By Joseph Turow ,

Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet
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Bored, Lonely, Angry, Stupid

By Luke Fernandez , Susan J. Matt ,

Book cover of Bored, Lonely, Angry, Stupid: Changing Feelings about Technology, from the Telegraph to Twitter
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Designing Brand Identity

By Alina Wheeler ,

Book cover of Designing Brand Identity: An Essential Guide for the Whole Branding Team
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The Hidden Power of Advertising

By Robert Heath ,

Book cover of The Hidden Power of Advertising
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The Mental World of Brands

By Giep Franzen , Margot Bouwman ,

Book cover of The Mental World of Brands
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The Adweek Copywriting Handbook

By Joseph Sugarman ,

Book cover of The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Hey Whipple, Squeeze This

By Luke Sullivan ,

Book cover of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads
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The Idea Writers

By Teressa Iezzi ,

Book cover of The Idea Writers: Copywriting in a New Media and Marketing Era
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Truth, Lies, and Advertising

By Jon Steel ,

Book cover of Truth, Lies, and Advertising: The Art of Account Planning
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Changing the World Is the Only Fit Work for a Grown Man

By Steve Harrison ,

Book cover of Changing the World Is the Only Fit Work for a Grown Man
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It Chooses You

By Miranda July ,

Book cover of It Chooses You
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The Mechanical Bride

By Marshall McLuhan ,

Book cover of The Mechanical Bride: Folklore of Industrial Man
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Where the Suckers Moon

By Randall Rothenberg ,

Book cover of Where the Suckers Moon: The Life and Death of an Advertising Campaign
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What Clients Love

By Harry Beckwith ,

Book cover of What Clients Love: A Field Guide to Growing Your Business
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The Truth About the Drug Companies

By Marcia Angell ,

Book cover of The Truth About the Drug Companies: How They Deceive Us and What to Do About It
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Madison Avenue, U.S.A

By Martin Mayer ,

Book cover of Madison Avenue, U.S.A
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Fables Of Abundance

By Jackson Lears ,

Book cover of Fables Of Abundance: A Cultural History Of Advertising In America
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Consuming Passions

By Judith Williamson ,

Book cover of Consuming Passions: The Dynamics of Popular Culture
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Who's Afraid of Mr Wolfe?

By Hazel Osmond ,

Book cover of Who's Afraid of Mr Wolfe?
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Book cover of Eat This!: How Fast Food Marketing Gets You to Buy Junk (and How to Fight Back)
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Advertising Shits In Your Head

By Vyvian Raoul , Matt Bonner ,

Book cover of Advertising Shits In Your Head: Strategies for Resistance
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What Do People Do All Day?

By Richard Scarry ,

Book cover of What Do People Do All Day?
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Kodak and the Lens of Nostalgia

By Nancy Martha West ,

Book cover of Kodak and the Lens of Nostalgia
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The Conquest of Cool

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Book cover of The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
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Marketing For Dummies

By Ruth Mortimer , Gregory Brooks , Craig Smith , Alexander Hiam

Book cover of Marketing For Dummies
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The Materialistic World

By Grace Scott ,

Book cover of The Materialistic World: How to Escape Materialism, Theory of Materialism, Mindful Living, Living with True Happiness
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Isle of Rum

By Christopher Chávez ,

Book cover of Isle of Rum