Why read Madison Avenue, U.S.A?

Book cover of Madison Avenue, U.S.A

Book description

Madison Avenue U.S.A. is a reporter's portrayal of the advertising world and the creative and business minds that have shaped it. A best seller when it was first published in 1958, Martin Mayer's book is the result of hundreds of interviews with the greatest talents in the industry--among them advertising…

Explore

Topics

Advertising

Genres

Coming soon!

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Madison Avenue, U.S.A as one of their favorite books. Why do they recommend it?

Paul Feldwick

Author

A well-written and dispassionate review of the US advertising scene, written by a journalist in the nineteen-fifties, might just sound like (ancient) advertising history. But when I first read this, it came as a massive revelation to me.

I realised that all the core concepts we’d been taught about advertising – propositions, reasons why, message recall, attention, and the rest – were nothing more than phrases spouted by some glib ad man of the past. And we don’t have to believe any of them unless we choose to.

From Paul's list on making sense of the madness of advertising.