Book description
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.
As six advertising agencies scrambled for the account and the…
Why read it?
1 author picked Where the Suckers Moon as one of their favorite books. Why do they recommend it?
Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.
Rothenberg is exceptional…
From John's list on explore American consumer culture.
If you love Where the Suckers Moon...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Where the Suckers Moon?
Our community of 13,000+ authors has personally recommended 77 books like Where the Suckers Moon.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,395
readers submitted
so far, will you?
📚 If you like Where the Suckers Moon, you might also like...
Ramón Ramirez's Dog
Ramon Ramirez’s Dog is a collection of essays written over the years about the adventures and misadventures, mostly outside but occasionally inside the diplomatic career of a U.S. ambassador. Common threads weaving the stories together are a desire for a life well-lived, balancing career with family and friends, keeping physically…
I, Robot Alien
“Intelligent, unique, and tremendously entertaining.” - Readers' Favorite 2025
BOOKLIFE EDITOR’S PICK!
EARTH… CENTURIES AFTER THE FALL!
I was created by beings who couldn’t touch this world... only watch it crumble. Every twenty years, a new tribe... a new hope... a new failure.
I was told, “Do not interfere.” But…
