Why read The Voice Catchers?

Book cover of The Voice Catchers: How Marketers Listen in to Exploit Your Feelings, Your Privacy, and Your Wallet

Book description

Your voice provides biometric data. How are marketers using it to manipulate you?

"[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions."-Shira…

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Why read it?

1 author picked The Voice Catchers as one of their favorite books. Why do they recommend it?

Mark Bartholomew

Author

Turow takes the reader on a fascinating dive into the evolution of the voice intelligence industry. He reveals what these devices do now, what they may do in the future, and where they come from. I loved the historical perspective in this book—today’s home smart speakers can trace their lineage back to department stores and debt collectors. With inside access to industry leaders, Turow shows how we got to the point where tens of millions now willingly admit commercial listening devices into their most private physical spaces.

From Mark's list on advertising and technology.