Book description
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Why read it?
1 author picked Decline and Fall as one of their favorite books. Why do they recommend it?
Before Life there was the Saturday Evening Post, a roaring success capturing the spirit of Middle America at a time when Middle America defined the cultural ethos of the nation. But by the late 1950s the potent reach of television advertising undermined the general-interest magazine business model, and the Post slipped into an inexorable spiral of decline that its top executives could never quite handle or even understand. There’s plenty of pathos and human drama as they struggle with forces beyond their control.
From Robert's list on the triumphs and struggles of American journalism.
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