Book description
This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to…
Why read it?
1 author picked Changing the World Is the Only Fit Work for a Grown Man as one of their favorite books. Why do they recommend it?
Howard Luck Gossage was an advertising innovator—a genius, really—whose ideas leapt far ahead of traditional advertising. Working in San Francisco during the Mad Men era, he created unusual campaigns that got people involved, inviting them to reply, assist, and even create the ads themselves; in short, he devised interactive advertising before there was such a thing. His iconoclastic, liberating ideas influenced everyone. As Jeff Goodby put it, “When Goodby, Berlin & Silverstein was opened in 1983, we ran an ad with Howard’s picture and the headline: 'An advertising agency founded by a man who’s been dead for 14 years.' Gossage…
From George's list on copywriters on the rise.
If you love Changing the World Is the Only Fit Work for a Grown Man...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
Want books like Changing the World Is the Only Fit Work for a Grown Man?
Our community of 12,000+ authors has personally recommended 72 books like Changing the World Is the Only Fit Work for a Grown Man.
Browse books like Changing the World Is the Only Fit Work for a Grown Man
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,278
readers submitted
so far, will you?
📚 If you like Changing the World Is the Only Fit Work for a Grown Man, you might also like...
The Bridge
The Bridge provides a compassionate and well researched window into the worlds of linear and circular thinking. A core pattern to the inner workings of these two thinking styles is revealed, and most importantly, insight into how to cross the distance between them. Some fascinating features emerged such as, circular…
And Then They Were Gone
Of the 918 Americans who died in the shocking murder-suicides of November 18, 1978, in the tiny South American country of Guyana, a third were under eighteen. More than half were in their twenties or younger.
The authors taught in a small high school in San Francisco where Reverend Jim…
