Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
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Permission Marketing
Old Age Comes at a Bad Time: Wit and Wisdom for the Young at Heart
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Old Age Comes at a Bad Time
Truth, Lies, and Advertising: The Art of Account Planning
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Truth, Lies, and Advertising
Where the Suckers Moon: The Life and Death of an Advertising Campaign
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Where the Suckers Moon
Fables Of Abundance: A Cultural History Of Advertising In America
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Fables Of Abundance
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
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The Conquest of Cool