Book description
Focusing on Havana Club rum as a case study, Isle of Rum examines the ways in which Western cultural producers, working in collaboration with the Cuban state, have assumed responsibility for representing Cuba to the outside world. Christopher ChAvez focuses specifically on the role of advertising practitioners, musicians, filmmakers, and…
Why read it?
1 author picked Isle of Rum as one of their favorite books. Why do they recommend it?
Chávez’s background in business and marketing offers a refreshing perspective on the history of Cuban rum and the geopolitics of the Cuban rum trade. Chávez is particularly interested in the marketing of Havana Club and the inherent contradictions that exist when a communist government enters the fray of international market capitalism. Havana Club sheds light on the Cuban government’s efforts to market itself in the modern era.
According to Chávez, Havana Club is a product of “cultural diplomacy” that has helped to “reintegrate” Cuba into international markets. As a commodity, Havana Club celebrates Cuban culture, and it has helped raise…
From Frederick's list on Caribbean rum and the making of the modern world.
If you love Isle of Rum...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Want books like Isle of Rum?
Our community of 12,000+ authors has personally recommended 100 books like Isle of Rum.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,340
readers submitted
so far, will you?
📚 If you like Isle of Rum, you might also like...
Foxfire in the Snow
It's a time of change, between magic and alchemy.
Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…
The Main Gate
Dr. Elise Marquette has spent years burying the past—until the past refuses to stay buried.
Hired to join Earth’s first interstellar contact team, she hopes the vastness of space will finally offer distance from the ghosts of war and the wounds left by a mother who never let her be…
